Fireside Chat with Monique Hoeflinger–How to Run a Campaign in Service of a Movement

Fireside Chat with Monique Hoeflinger–How to Run a Campaign in Service of a Movement


As part of the Move to End Violence’s curriculum, we invite guests to join the Movement Makers in Fireside Chats. These intimate discussions are designed to give the Movement Makers the opportunity to talk with other advocates and movement leaders to gain insights, exchange ideas, and consider implications for the movement to end violence against girls and women. Recently, Move to End Violence sat in circle with Monique Hoeflinger who led the fight for marriage equality in Maine. Monique shared her experience managing a campaign in service of a broader movement. As part of our open-source approach, we’re sharing this valuable conversation with you. We’ve prepared eight short clips which highlight key points (listed below) – or you are invited to watch the Fireside Chat in its entirety:


Highlights from Move to End Violence Fireside Chat with Monique Hoeflinger:

Campaigns in Service of a Movement

Lesson One: Power

The Importance of Difficult Conversations

Critical Mass

Losing Forward

Know Your Audience, Know Your Strategy

Seizing Opportunities

Starting Conversations-A Successful Campaign Strategy

Michelle Lambert
Michelle Lambert
Communications Director
Move to End Violence

Michelle Lambert (She, Her, Hers) is the Communications Director for Move to End Violence. For more than 20 years, Michelle has worked with non-profit organizations, foundations, and government agencies to create high-impact and memorable communications for some of today's most pressing issues. Learn More

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